Sales growth of
1,097% in just 12 months
Overview
BBE worked with Aquis, a haircare company, to maximize return-on-investment (ROI), increase traffic, and boost the conversion rate on their Amazon listings.
This resulted in a 1,097% increase in Amazon sales for Aquis.
Objectives
- Optimize listings
- Develop an effective advertising strategy
- Create a memorable customer experience
The Obstacle
- Stagnant Amazon sales
Problem Areas
Listing Needed Improvement
- Missing infographics
- Lack of top-performing keywords
- No A+ content
Untapped Customer Engagement
- Low number of reviews
- No feedback emails
- No questions and answers on product display pages
Undeveloped Marketing Strategy
- Inconsistent branding
- Not capitalizing on brand name
BBE Strategy
BBE gave Aquis’ listings a complete remodel to bring in the conversion rate.
Content
- Added top-performing, hyper-relevant keywords to the title and backend search terms
- Highlighted each product’s unique value proposition (UVP)
- Focused on benefits, not features of each products
- Made sure to include the Acquis brand name throughout content
Storefront
- Adhered to brand guidelines to ensure consistent branding across all graphics
- Analyzed product detail pages to identify which unique value proposition (UVP) needed to be emphasized
- Customized graphics so they highlighted the products’ UVPs
Infographics
- Chose compelling lifestyle photos
- Used lighting and shading to draw attention to the most appealing aspects of each product photo
A+ Content
- Applied bold, eye-catching typography
- Used templates that are compatible with both mobile and desktop platforms
- Utilized branded iconography to represent product benefits in an easy-to-understand way
Incite Engagement
- Worked together with the Aquis Customer Service Team to answer questions and respond to reviews promptly
- Ensure that the Aquis voice was consistent throughout all customer touch points
- Worked with the Aquis Customer Service Team to create specific feedback emails for each of their products
- Installed a feedback service to increase reviews and customer interaction
Revamped their Account
- Developed powerful marketing strategy by using consistent branding across messaging and images of each product line
- Forecasted inventory and stock based on recent trends and the past year’s trends
- Sent weekly restock reports so Aquis could order 60 days out
- Created variations on the same product detail pages
- Implemented an ad strategy to capitalize on the most relevant keywords with high search volumes
- Built successful Google and social media ad strategy for Aquis originals (only sold on Amazon)
Results
In just 12 months, Aquis managed to increase their sales by 1,097% through BBE’s listing optimisation, advertising strategies, and customer service management. BBE continues to work alongside Aquis to ensure even higher growth for the future.
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