With exact match, phrase match, and broad match keywords, you can effectively target users based on their search intent. If they use a relevant search term, your ad can be served up, leading them to your product.
Have your ads displayed for users who have been browsing similar or related products, enabling you to market to users looking to buy competing or complementary products. By piggy-backing off of a popular, related product, you can dramatically increase visibility for your listings.
Don’t let your potential customers just walk away. Have your ads displayed for users who have visited your product page (or the page of a similar product) to point them back toward your listing.
Get your ads in front of users who have browsed certain categories. You can target customers who have browsed your category or any other category that fits your target market. shopping behaviors suggest they may be interested in your product.
Advertising on Amazon is an excellent way to introduce your brand loyalists and current market to your new product offerings. They may not ever find out about them otherwise.
With so much competition on the platform, it can be difficult to get noticed by your target market. Advertising helps increase your visibility, and make it more likely that potential customers will see what you have to offer. And with the most prominent placements in Amazon search being paid placements, it’s hard to get noticed without ads.
Sometimes, users are willing to buy additional products—provided they find out what’s available. Ads can help get the word out, informing your customers of similar or complementary products they may be interested in. They can even be used to drive traffic to your Amazon Storefront and introduce them to your full catalog.
In a lot of cases, the only way to increase your market share is to specifically target the customers of competitors (especially when you’re competing against larger brands). The right ad strategy can help you capitalize on the visibility of other brands.
Just as it’s important to market to users looking for competing products, you want to defend your listings from the same tactics. By running strategic ad campaigns, you can have Amazon serve your own ads on your own listings, preventing competitors from advertising there.
Work with a partner like BBE, where we can help you
strategize, manage, and budget, as well as dramatically lower the barrier to entry.
We’re a team of Experts who specialize in scaling mid-to-large product brands.
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